The Problem

10X ROAS is a marketing agency that creates video ad creatives for e-commerce brands. They came to us with a team that was lacking KPIs, and an editing team that was not producing as much as the CEO expected

What We Did

• Helped the CEO optimize the org chart, map out KPIs for each role, and a compensation & bonus structure that incentivized editors to increase their output

• Created a hiring process for editors, so this role that limits the scalability of the company, could be hired more reliably and to a higher standard

• Created a company-wide hiring, onboarding & training process

• Implemented a core operating process for the company, including annual planning, monthly & quarterly reviews, & project planning

• Optimized company systems, including creating a CEO dashboard to get a clear understanding of the health of the company in 1 dashboard

• Created an improved system for the CEO to reflect on his day & week, and plan the week ahead so he could shift to reactive instead of proactive

• Optimized SOPs for the company so they could be more effective for the team

The Result

• 23% increased productivity from the editing team

• The CEO had clarity on how to effectively run his company and felt empowered to go and generate more revenue due to the improved systems